Back then the notion of new media had not yet been formulated but at that early stage I identified the following five messages of the Internet:Ģ. I actually began this exercise back in 1996 when I first identified the five messages of the Internet published in the first edition of “The Sixth Language” (Logan 2004). Given that the medium is the message, I began my analysis by identifying the characteristics or messages of new media that are different from mass media that McLuhan identified such as the light bulb, telegraph, telephone, radio, phonograph, camera and television. One of my objectives in updating Marshall’s work is to identify the characteristics of new media and contrast them with the electronic mass media that McLuhan dealt with. Differences Between New Media and Mass Media Then I’ll describe the impact on communications and education of new media that McLuhan never had a chance to observe: the Internet, email, blogs, search engines, PDAs, cell phones, iPods, podcasting, social networks, YouTube, Flickr, virtual reality, RFID tags, etc. I am in the midst of making use of McLuhan’s famous one-liner to update his groundbreaking book “Understanding Media: Extensions of Man” by writing a new book “Understanding New Media: Extending Marshall McLuhan.” The idea is to describe the way that new media have changed each of the old media that McLuhan analyzed.
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